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Enhance Your Consciousness of Risk
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China has an old
saying, ¡°anything unexpected may happen and man¡¯s fate is as uncertain as the
weather¡±. It can apply to individuals, to family, to enterprises and other
organization as well. This ¡°unexpected¡±, using the economic terms, indicates
uncertainty. Just this uncertainty contains various possibilities of occurring
risks. The old saying above is actually a kind of gnosis or knowledge about
various uncertainties throughout the life that human being has gotten in the
natural economy environment, or a kind of risk consciousness automatically
formed in the history. This is wisdom of existence.
Nowadays, under the current market economy condition, the internal and external
environment that people or organizations face is more complicated and changes
faster and deeper then natural economy, therefore, the risks are much more
complicated. People think, with the globalization and integration of economy and
science and technology quickly changing, a typical large enterprise will
encounter up to hundreds of risks. Once getting trapped, your efforts previous
will be wasted and you will lose entirely, for instance, the close down of
Barings Bank of UK, the bankruptcy of WorldCom and dissolution of Andersen of US
were all attributed to that. The same kind of events also happened to China
Aviation Oil (Singapore), as well as CNCRC and Rainbow, both of which had lost
hugely. From this you can know if enterprise wants to exist and develop, how
necessary and important for it to strengthen risk management to succeed and
last.
We all know, enterprise¡¯s operation is based on profit, but profit is always
along with risk. From a certain meaning, the process of obtaining profit is a
process of obtaining victory and profit in risks, and of identifying,
confirming, assessing, avoiding, dispersing, transferring or managing risk and
obtaining profit from it. No matter how successful and glorious an enterprise
had ever been, it, if failed to effectively manage its potential or realistic
risk, would be defeated or suddenly die in face of the unexpected fall of risk.
However, enhancing risk consciousness is the premise of strengthening risk
management. Practice certifies, enterprises or organizations that have no or
lesser risk consciousness is impossible to increase risk management and they
behaves as follows: first, unaware of risk in type of fish eating bait, only
staring a variety of ¡°bait¡± and completely neglecting fatal fishhook, the risk,
hiding in. Being blinded by lust for money, they are unable to see and conscious
of various risks behind profits, which reflects in blindly diversifying and
expanding sales volume. Second, although they have blear risk consciousness in
the mind, but hold a slim chance of luck, believing they are luckier then others
in avoiding risks. Therefore, they do not give less attention to risk management
until the risks come and begin to regret. But once the risks pass, they will
forget them, and the history will repeat again. Third, they are blinded by
successive victory or achievement and limited in part experience and highly
estimate their ability in dealing with and defusing risks, which reflects in
underestimating enemies and carelessly preparing for risk management¡¯s spirit,
material and organization. Until being defeated by the risks, will they wake up,
but it¡¯s late. Fourth, as the lack of strict accountability system, some people
hold an indifferent attitude to risks, having no risk consciousness, let alone
risk management. Fifth, they only think good aspects of things, instead of
thinking things may fail or other bad aspects, which they are unwilling to
assume. They do not analyze and plan, not prepare for prevention either. All of
enterprises that have the behaviors mentioned above are like a fenceless army,
whose situation is dangerous and their fate is worrying.
In some time risk is the opportunity. Different from chance favors prepared
mind, risk favors unprepared mind. Mind unprepared for risk can not catch
chance. To Chinese enterprises in the period of strategic opportunities, they
have to enhance risk consciousness, establish risk concept and strengthen risk
management if they wants to grab opportunities to exist and develop.
(Forwarded from Internet)
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Risk
Is Everywhere
IA soul requested God to wrap him with a best ¡°appearance¡±.
God answered:¡± You will be a human.¡±
¡°Will being a human take risk?¡± the soul asked.
¡°Yes, massacre, slander, early death, murrain, intriguing against each
other¡¡¡± God answered.
¡°Wrap me with another¡±
¡°You can be a horse¡±
¡°Will being a horse take risk?¡±
¡°Yes, you will be flogged, slaughtered¡¡¡±
The soul asked for another again. Be a tiger, but was told tiger would
also take risk. Be a plant, took risk too.
¡°Forgive my boldness, it seems that only being God take no risk. Let me
stay with you¡±
God hummed:¡± I take risk too. I am hardly to avoid to be blamed by
people in the earth, where grievances are hardly to avoid happening¡¡¡±
Speaking, God seized a piece of mouse skin, wrapped the soul and pushed
him down to the earth:¡± Go, it¡¯s suitable to you.¡±
Risk is everywhere at anytime. Like the wisdom of Goethe: If you lost
fortune, you just lost a little; If you lost honor, you would lose a
lot; If you lost courage, you lost everything. If you can expect, you
must have an attitude of standing up to confront with the difficulty.
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