Risk Research Report on Job-hopping of Professional Managers in Advertising Industry

Content

Preface

Chapter One: Phenomenon and Causes of Job-hopping Risk of

                      Professional Managers in Advertising Industry

Part One: General Introduction of Job-hopping Risk of Professional

                Managers

I.  General Introduction of Job-hopping Risk of Professional Managers

II.  Damage to Enterprise Caused by Job-hopping of Professional

     Managers

»   Business Secret Leaking

»   Clients Losses

»   Collective Resignation

Part Two: Analysis on Job-hopping Risk of Professional Managers in

               Advertising Industry

I.  Characteristics of HR Research in Advertising Industry

II.  Analysis on Professional Managers Risk in Advertising Industry

Part Three: Causes Analysis on Job-hopping Risk of Professional

                 Managers in Advertising Industry

I.  Policies

II.  Industry Market

III. Regional Culture

IV. Company Research

V. Individual’s Quality

Chapter Two: Risk Research Project on Job-hopping Risk of

                       Professional Managers in Advertising Industry

Part One: Risk Prevention in Pre-employment

I.  Make Out Detailed Professional Manager Recruitment Project

II.  Select Proper Recruitment Channels.

III. Optimize Talent Evaluation System

IV. Application of Background Investigation in Recruitment of

     Professional Managers

Part Two: Risk Monitoring and Research in Post-employment

I.  Establish Systematic Employee Database

II.  Real Time Monitoring on Employees

III. Regular systematic Training on Employees

IV. Establish Regular Evaluation System on the Loyalty of Employees

V. Application of Telegraph Test in Evaluation of Employee’s Behavior

Part Three: Countermeasures against Dismission Dimission on

                 Dismission Crisis

I.  How to Prevent Business Secret Stolen by Ex-employees.

II.  How to Prevent Ex-employees Taking Away Talents of Enterprise

III. How to Prevent Clients Stolen by Ex-employees

Part Four: Perfect Company Research and Strengthen Cohesive Force

                of Enterprise

I.  Build Cohesive Corporate Culture

II.  Establish Effective Salary Incentive Mechanism

III. Build Personnel Research System of Clear Rewarding and

     Punishment

Chapter Three: Development Trend and Countermeasures of

                         Job-hopping Risk of Professional Managers in

                         Advertising Industry

Part One: Prediction on Development Trend of Job-hopping Risk

               Caused by Professional Managers in Advertising Industry

I.  Improvement of the State Policies.

II.  Perfection of Legal Supervision System

III. Adjustment of Industry Market Order

Part Two: Countermeasures against Job-hopping Risk of Professional

               Managers in Advertising Industry

Electronic Edition: USD 1,500