Risk Research Report on Commercial Bribery of Professional Managers in Advertising Industry

Content

Preface

Chapter One: Phenomenon and Causes of Commercial Bribery

                      Risk by Professional Managers in Advertising

                      Industry

Part One: General Introduction of Commercial Bribery Risk of

                Professional Managers

I.  General Introduction of Commercial Bribery Risk

II.  Usual Methods of Commercial Bribery

»   Direct Bribery in Money and Tribute

»   Hidden Bribery in Money with Excuses

»   Other Interests

»   Bribery of Profitable Project Offer

Part Two: Analysis on Commercial Bribery Risk of Professional

              Managers in Advertising Industry

I.  Characteristics of HR Research in Advertising Industry

II.  Analysis on Risks Caused by Professional Managers

III. Damage to Enterprises Caused by Commercial Bribery of

     Professional Managers

Part Three: Causes Analysis on Commercial Bribery Risk in Advertising

                 Industry

I.  Policies

II.  Industry Market

III. Regional Culture

IV. Company Research

V. Individual’s Quality

Chapter Two: Risk Research Project on Commercial Bribery

                      Risk by Professional Managers in Advertising

                      Industry and Countermeasures

Part one: Risk Control by HR Research

I.  Conduct Due Diligence Investigation on Professional Managers before

    Employment

II.  Polygraph Test on the Loyalty of Professional Managers

III. Regular Evaluation on Professional Managers

Part Two: Strengthen Company Research

I.  Perfect Internal Supervision System

II.  Strengthen Research and Supervision on Employees

Part Three: Cultivate Excellent Corporate Culture

I.  Cultivate Excellent Corporate Culture

II.  Establish Effective Salary Incentive Mechanism

Chapter Three: Development Trend and Countermeasures of

                         Commercial Bribery Risk by Professional

                         Managers in Advertising Industry

Part One: Prediction on Development Trend of Commercial Bribery Risk

               in Advertising Industry

I.  Improvement of State Policies.

II.  Perfection of Legal Supervision System

III. Adjustment of Industry Market Order

Part Two: Countermeasures of Commercial Bribery Risk by Professional

               Managers in Advertising Industry

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