Risk Research Report on Investment in Advertising Industry

Content

Preface

Chapter One: Phenomenon and Causes of Investment Risk in

                      Advertising Industry

Part One: General Introduction of Investment Risk in Advertising Industry

I.  General Introduction of Investment Risk

II.  Classification and Manifestations of Investment Risks

Part Two: Analysis on Investment Risk in Advertising Industry

I.  Characteristics of Investment Risk in Advertising Industry

II.  Investment Risk Analysis

III. Damage Caused by Investment Risk

Part Three: Causes Analysis on Investment Risk in Advertising Industry

I.  Policies.

II.  Industry Market

III. Regional Culture

IV. Company Research

Chapter Two: Risk Research Project on Investment in

                       Advertising Industry

Part one: Risk Control via HR Research

I.  Conduct Due Diligence Investigation on the Personnel in Charge of

    Investment Affairs

II.  Training on the Personnel in Charge of Investment Affairs

III. Risk Control Measures on Ex-employees in Charge of Investment

     Affairs

IV. Risk Research Measures on Other Staff

Part Two: Control the Expansion of Company

I.  Select Good Business Partner

II.  Conduct Due Diligence Investigation on Partner before Cooperation

III. Conduct Investigation on Investment Project

Part Three: Establish Proper Organizational Structure in Enterprise

I.  Establish Special Department for Investment Risk Research

II.  Allocate Investment Risk Experts in Relevant Departments

Part Four: Perfect Enterprise Internal Research Mechanism

Chapter Three: Development Trend and Countermeasures of

                         Investment Risk in Advertising Industry

Part One: Prediction on Development Trend of Investment Risk in

               Advertising Industry

I.  Improvement of the State Policies.

II.  Perfection of Legal Supervision System

III. Adjustment of Industry Market Order

Part Two: Countermeasures of Investment Risk in Advertising Industry

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